David’s expertise covers a broad range of creative skills, ranging across branding, graphics and interiors. He is instrumental in overseeing the successful interpretation of the client’s brief and its transition from concept into reality. He is a graduate of the Glasgow School of Art and spent time at McColl, before founding Dalziel & Pow Design Consultants in 1983.
Dalziel and Pow is a leading UK Creative agency focused on Retail Design to help clients develop their retail presence and connect with consumers. Design is a critical tool for retailer brands and when used effectively can deliver not just profitability but also visibility, credibility and efficiency. Examples of design effectiveness where sales have increased by 20% to over 70% following their involvement. They have a global client base in countries such as India, Turkey, Greece, Saudi Arabia, Italy as well as the UK.
Current Clients include: Canon, Cross Jeans, DSGI, GAP, HMV, Illum (Denmark), JD Sports, John Lewis, Lee, Next, Nokia, Primark, River Island, Save the Children, T.M. Lewin, T-Mobile, Villandry, Wrangler
Abstract: NEW CHALLENGES, NEW RETAIL
A review of some of the key challenges facing retailers today and the ways in which Retail Design can help them meet those challenges. Retail Design has become the second factor in customers’ judgement of a retail brand- second only after Product, more important than Advertising or Service.
Future Economic, Environmental, Social and Market conditions are moulding the way we shop and the look and feel of the Retail Landscape. Differentiation in this competitive and overcrowded market is hard to achieve but those who are investing in Design are seeing a clear benefit, giving them stand-out and ultimately gaining market share through customer loyalty. Maintaining Brand and achieving a distinctive identity is a huge step to retail success.
